Esaote reflects innovation and empathy through new identity

Italian medical imaging company Esaote Group unveiled its new brand identity at the 2024 Worldwide Sales and Marketing Meeting in Florence, Italy. Every year, around 400 managers, sales partners and stakeholders from 100 countries meet at the event to share results, strategies and new technologies.

Together with growth in products, infrastructure, business and organisational models over the last few years, Esaote decided to revise its brand identity to align with its vision and core values. The aim was to create a more modern logo expressing science, innovation and technology and to use the brand identity to impart a sense of care, empathy and sensitivity with which Esaote says it approaches its work and addresses its target audience.

“Our idea of care represents the common thread in our research and production processes and is expressed by Esaote’s attention to the quality of its products,” explained ceo Franco Fontana.

Picture: Esaote ceo Franco Fontana.

See the full report on page 22 of the March 2024 issue of RAD Magazine.

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