Esaote reflects innovation and empathy through new identity

Italian medical imaging company Esaote Group unveiled its new brand identity at the 2024 Worldwide Sales and Marketing Meeting in Florence, Italy. Every year, around 400 managers, sales partners and stakeholders from 100 countries meet at the event to share results, strategies and new technologies.

Together with growth in products, infrastructure, business and organisational models over the last few years, Esaote decided to revise its brand identity to align with its vision and core values. The aim was to create a more modern logo expressing science, innovation and technology and to use the brand identity to impart a sense of care, empathy and sensitivity with which Esaote says it approaches its work and addresses its target audience.

“Our idea of care represents the common thread in our research and production processes and is expressed by Esaote’s attention to the quality of its products,” explained ceo Franco Fontana. “We constantly think about how to improve the diagnostic experience and how to integrate it into the more complex process of people’s health, which goes from prevention to diagnosis and follow-up. Esaote’s identity, which has evolved over its 40 years of existence, continues to uphold the company’s name, history and values. So much has changed in our evolutionary process, but our spirit has remained the same: as in the early days, our focus is on care and our commitment is to continue to explore new frontiers in science and technology.”

Esaote has also revamped its website, with a transformed information architecture that facilitates access to content.

Picture: Esaote ceo Franco Fontana.

Published on page 22 of the March 2024 issue of RAD Magazine.