Fujifilm and breast cancer awareness charity urge everyone to CoppaFeel!

Fujifilm UK is teaming up with charity CoppaFeel! to help raise awareness of the signs and symptoms of breast cancer.

Over the next year, Fujifilm will work with the charity on a number of projects to help in its mission to educate the public on the signs and symptoms of breast cancer, encourage regular self-checking and empower young people in the UK to see their GP if anything is irregular.

Launching in October during Breast Cancer Awareness Month, Fujifilm is releasing the instax x CoppaFeel! mini 9 limited edition bundle, with an exclusively designed camera case and handstrap featuring breasts of different shapes and sizes, including pectorals and mastectomies. Fujifilm will donate £25 to the charity for every bundle sold. It also sponsored the tenth annual Festifeel on October 12 and funded a bespoke range of co-created shower stickers that guide users through checking themselves in the shower.

CoppaFeel! director of education and health communications Sophie Dopierala said: “We are delighted to announce our partnership with Fujifilm. Using its expertise across photography, print and healthcare will help us reach new audiences with the breast cancer awareness message through joint projects, including the launch of the instax bundle and bespoke shower stickers.”

Picture: A range of shower stickers provide guidance for breast checks.

Published on page 16 of the October 2019 issue of RAD Magazine.