Harvard professor Theodore Levitt advised his marketing students to “sell the hole, not the drill.” He was highlighting how organisations too often focus on promoting their own products rather than responding to the needs of customers.
AGITO Medical embraces Levitt’s philosophy, listening to customers, striving to understand their diagnostic needs, using data to inform decisions, debating alternatives and finding the best solutions. “Experience shows us that every customer is different and their needs are varied and likely to change over time. For some, it is about reducing waiting lists by expanding capacity and increasing efficiency, while for others it might be reducing capital expenditure or fixing short-term problems,” the company says. “There has also been a growing awareness of the need to reduce the carbon footprint of our healthcare systems. Enabling scanners to be used throughout their full operational lifetimes, with the refurbishment of systems and parts, is a smart way for hospital managers to ensure financial and environmentally sustainability.”
The flexibility of its business model means AGITO can provide temporary fixes such as addressing staffing issues, patient backlogs or equipment problems, and longer-term strategic solutions, it says. “We can provide new or refurbished scanners, parts for all major OEMs and additional clinical staff. Since becoming an independent company last year, we are solutions agnostic; we have no vested interest in selling a particular solution or technology. Our advice is informed and independent, our solutions are flexible and can be integrated quickly.”
Visit AGITO Medical at UKIO on stand A39 and mobile 5.
Picture: Delegates can meet AGITO Medical team members on the stand.
This news story has been sponsored by the companies concerned and does not represent the views or opinions of RAD Magazine. Visit our dedicated UKIO conference page to find out more.
