Canon Medical Systems UK has surveyed its customers to gauge its performance from their perspective. More than 80 per cent of respondents felt that they were understood and genuinely cared about, with the products, service and support they have chosen enabling them to do their jobs as well as possible.
Product performance was cited as the key reason NHS and independent healthcare users and decision makers selected Canon Medical UK as an imaging partner, with quality of equipment and support being the most valuable elements of the relationship. Customer service and clinical training also score highly in the independently run bi-annual customer survey.
There has been a shift in tone since the last survey of this kind in 2018, reflecting the impact of the COVID-19 pandemic on frontline diagnostic imaging personnel.
An onus on working to alleviate common pain points experienced by imaging departments, as well as preparing for the future via healthcare innovation, are now key. This could include expansion of remote support services to pre-empt equipment breakdowns early; innovation in applications enabling more patients to be seen during the working day; the development of AI-assisted technology for greater image quality at low dose to enhance clinical confidence first time without retakes; and automation of routine workflow steps, freeing up time to focus on more complex procedures or cases.
“Our employees go the extra mile – they are trained to offer the best knowledge and expertise in their respective fields,” commented managing director Mark Hitchman.
“Training and education remain important to ensure that our customers can use their imaging equipment to full potential and benefit daily from the depth of functionality available on new and evolving product solutions. We are also developing our online education offering to ensure that our customers have access to a wide variety of resources that will assist them in their ongoing professional development.”
Picture: Product performance is a decisive factor when choosing equipment, according to Canon’s customer survey.
Published on page 15 of the June 2022 issue of RAD Magazine.