Bracco welcomes iconic ECR Heart to its worldwide headquarters
The European Society of Radiology (ESR) has presented one of the most recognisable symbols of the 2025 European Congress of Radiology, the ECR Heart, to imaging specialist Bracco. First displayed at the congress in Vienna last year, the sculpture is now housed in Bracco’s headquarters in Milan, Italy.
“We are honoured to welcome the ECR Heart to our headquarters,” said Bracco Imaging CEO Fulvio Renoldi Bracco. “For us, this gesture is deeply meaningful. It reminds us of the values we share with ESR: curiosity, scientific attention and the desire to keep pushing our field forward.”
Bracco Group president and CEO Diana Bracco added: “The ECR Heart beautifully expresses how art and science come together to inspire progress, reminding us that the pursuit of knowledge is also an act of imagination, where form, symbolism and creativity elevate scientific innovation and give it deeper meaning for our community.”
Picture: The ECR Heart has been installed at Bracco’s headquarters in Milan, Italy.
Published on page 11 of the March 2026 issue of RAD Magazine.
