Harvard professor Theodore Levitt advised his marketing students to “sell the hole, not the drill.” He was highlighting how organisations too often focus on promoting their own products rather than responding to the needs of customers. AGITO Medical embraces Levitt’s philosophy, listening to customers, striving to understand their diagnostic needs, using data to inform decisions, […]
Read MoreAIRS Medical is a recognised company in AI-powered diagnostic imaging and has been named one of the world’s top digital health companies. Its flagship product SwiftMR has earned multiple awards for its speed in MRI. Driven by a mission to expand access to preventive healthcare, AIRS Medical says it is at the forefront of MRI […]
Read MoreEIZO’s stand this year will feature a selection of pathology and radiology monitors, as well as operating room and back-office solutions. Sustainability has been at the heart of everything EIZO has done for years, it says, evaluating all stages of the product life cycle to optimise every step of the design and manufacturing process, from […]
Read MoreUKIO – the UK’s largest multidisciplinary imaging and oncology event aimed at the full team working in diagnostic imaging, oncology, and radiological sciences – will take place at the ACC Liverpool on June 2-4, 2025. The congress promises to be bigger and better than ever, and we hope you’ll join us for: Three days of educational […]
Read MoreUKIO was held on June 10-12 2019 in Liverpool. This is the permanent amalgamation of the former UKRO and UKRC conferences and this year’s theme was ‘personalise and humanise’. Among the plenary speakers was professor of radiotherapy and oncology at Sheffield Hallam University Professor Heidi Probst who presented the SCoR Martine Jackson lecture on ‘Focusing […]
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