Cowan joins AXREM as marketing SFG convenor

AXREM has appointed a new convenor for its marketing special focus group (SFG). Sarah Cowan is marketing communications manager at Siemens Healthineers where she has worked for 17 years, contributing to developing and delivering integrated campaigns. In her time at Siemens, Cowan’s role has developed from managing all events to that of business partner for the medical imaging business unit, delivering communications activities and government affairs initiatives.

She said: “When the chance to volunteer for the role of marketing SFG convenor became available, I saw this as an opportunity to be more actively involved in the great work AXREM is doing. I’ve been part of the marketing group since its formation and am looking forward to representing the views of the group.”

The group meets four or five times a year to discuss subjects such as marketing strategies and how the association is promoted, industry events and exhibitions, industry publications, communications, social media, AXREM meetings or events and more. The group also discusses topical matters such as return on investment, effective ways to communicate with the NHS and other relevant departments, and digital marketing.

Published on page 13 of the September 2023 issue of RAD Magazine.