Ergéa appoints Farrow as commercial director

Provider of independent managed equipment services Ergéa has appointed Craig Farrow as its UK and Ireland commercial director.

An experienced healthcare executive, Farrow joined Ergéa UK in May and now leads the business development team. He has spent more than 25 years in sales and leadership roles, gaining a wide range of experience. This includes endoscopy, ultrasound and imaging devices at Olympus Medical, overseeing surgical device and decontamination systems at B Braun Medical and, most recently, driving growth within the single-use endoscopy market at Ambu.

Ergéa UK ceo David Rolfe said: “I am delighted that Craig has joined us as commercial director. He is a great fit for the business, both in terms of his experience and people-centred approach. Craig is exceptional with people development and relationship building, skills that are central to the trusted customer partnerships that we are focused on.

“Craig will help to build deep relationships with all our key customers and ensure our highest quality offering, providing innovative customer-focused outcomes, operational efficiency, additional capacity, modernisation and ultimately better patient outcomes.”

Farrow commented: “I am delighted to be joining the Ergéa UK team at such an exciting time following the recent rebrand. With the NHS currently facing significant challenges, there is a great opportunity for Ergéa UK to make significant strides in supporting its efforts.”

Ergéa offers managed equipment services across radiology, radiotherapy, endoscopy, cardiology and surgical theatres.

Picture: Craig Farrow

Published on page 27 of the August 2023 issue of RAD Magazine.