Philips and Disney team up to improve MRI experience for children

Royal Philips and The Walt Disney Company EMEA are teaming up to test the effects of custom-made animation, including specially-made Disney stories, within the Philips Ambient Experience. Through the integration of architecture, design and technologies such as dynamic lighting, video projections and sound, Ambient Experience allows patients and staff to personalise the environment to create a relaxing atmosphere.

The clinical research project will commence this summer in six hospitals across Europe and the results of the pilot project will be completed later this year. It is said to be the first time Disney has collaborated as part of a clinical research project of this kind.

Picture:  Ariel and Mickey Mouse are among the Disney characters that will be helping make MR scans less daunting for young patients.

See the full report on page 7 of the April 2021 issue of RAD Magazine.

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