PLM aims to aid in ‘Liberating the NHS’

Nick Mayhew with the marketing and communications team from Walsall Hospitals NHS Trust.

PLM Communications, established by ex-InHealth marketing director Nick Mayhew, is reported to have experienced “an exceptional” first six months trading.

Since resigning last June to start the specialist marketing healthcare consultancy, Mayhew says he has won a raft of clients from both the public and private sectors.  As the sector enters a period of unrelenting change fuelled by the White Paper “Liberating the NHS,” PLM says it has seen clients from both sectors looking to overhaul their marketing and communications strategies.

Mayhew added: “I believe the opportunities that exist are extremely interesting, but not without their challenges.  Following the White Paper, social marketing and reputation management are increasingly important – particularly for the independent sector – as GP consortia emerge as commissioners. 

“With the Private Income Cap also being removed, Foundation Trusts are looking to identify new opportunities and revenue streams.”

Mayhew believes that experience with the NHS plays a key role when planning and implementing strategies effectively.

See the full report on page 22 of the April 2011 issue of RAD Magazine.