Sanderson to represent Canon at Commonwealth Games
Olympic and Commonwealth Games javelin gold medallist Tessa Sanderson CBE has been reappointed as Canon Medical Systems UK business ambassador for 2022. She will represent the Canon brand during its role as official imaging supporter at the Birmingham 2022 Commonwealth Games, while also communicating how valuable sports diagnostic imaging is from her personal and professional experience.
Sanderson has more than 26 years’ track and field sporting experience at the highest level, gained many accolades and held many business, trade and sporting roles. These include vice chair of Sports England, sports reporter with Sky News and receiving a CBE in recognition of her work.
“The role of medical imaging in sports and exercise medicine is invaluable today,” said Sanderson. “The polyclinics, with Canon Medical imaging systems inside, at the Birmingham 2022 Commonwealth Games will be a fantastic opportunity for athletes from around the world to have medical imaging examinations. In some cases, many simply won’t have access to this sort of care in their home countries. This will help with understanding injury, rehabilitation stages and learning more about the impact of sports on their bodies.”
The Commonwealth Games take place on July 28 to August 8, with around 6,500 athletes and officials from 72 nations and territories competing in 19 sports including eight para-sports.
Sanderson added: “When I was injured in 1981 by rupturing my Achilles tendon, I was out of action for two years. At that time, there wasn’t the depth of sports medicine diagnostic imaging we see today to provide a quick and detailed diagnosis to get the right treatment.
“Taking time out of training and competition is not a good thing for professional and upcoming sports people,” she said. “Today, there is so much more access and innovation through MRI, x-ray and ultrasound to understand injury, prevention and rehabilitation to get people back into their careers as fast as possible. This is so important in modern sports.”
Picture: Olympic and Commonwealth Games gold medallist for javelin Tessa Sanderson CBE.
Published on page 8 of the June 2022 issue of RAD Magazine.
