Ultrasound Direct renews Trice Imaging deal
Trice Imaging, which operates cloud-based medical image management, has renewed and expanded its partnership with private ultrasound imaging provider Ultrasound Direct.
Under the extended three-year agreement, Ultrasound Direct, which operates a network of 70 clinics and says it undertakes an estimated 120,000 patient scans each year, will continue to use the Tricefy platform for secure image storage and patient engagement, TriceIQ for efficiency and productivity analytics, and will roll out new Trice Workspace Reporting across its network.
Ultrasound Direct’s clinic network relies on a large pool of sonographers working across multiple ultrasound system makes and models. It also serves a growing and increasingly diverse mix of referral sources, from self-referring patients to GPs and commercial referral partners. As the network has grown, establishing consistent reporting standards across clinics, systems and referral pathways has become an increasingly important part of its clinical infrastructure.
Ultrasound Direct founding director Mike Steward said: “Having worked with Trice Imaging since 2018, we first partnered to replace manual methods of providing scans to expectant parents with Trice’s secure electronic image-sharing platform. Today, every study performed across the Ultrasound Direct network is recorded and stored on Tricefy, while our clinical services have expanded considerably beyond pregnancy into fertility, women’s health, men’s health and other diagnostic pathways.
“To continue future-proofing our image management strategy across a network of 70 clinics, a large team of sonographers, varying ultrasound systems and a growing number of referral partners with different needs, we decided to extend with Trice Imaging. This includes the introduction of the Trice Workspace Reporting module to help us scale and standardise our ultrasound reporting templates and workflow, reducing variability between clinics.”
Trice Imaging Europe founder and CEO Johanna Wollert Melin added: “Ultrasound Direct has been a valued partner in the UK for eight years. At the heart of the relationship is a willingness to explore new ideas, test new tools and the spirit to solve real challenges across a large and complex clinical network. It’s about what digital healthcare makes possible for the people using it every day, teams working more consistently across clinics, sonographers feeling more confident and supported in their day-to-day scanning, plus giving Ultrasound Direct the flexibility and confidence to keep developing and scaling its services.”
Picture: Trice Imaging Europe founder and CEO Johanna Wollert Melin and Ultrasound Direct digital director Danny Brown.
Read this report on page 12 of the October 2026 issue of RAD Magazine.
