Atlas Diagnostics invests in new brand and senior leadership to fuel national expansion

Diagnostic imaging services provider Atlas Diagnostics has unveiled a new brand identity and website as part of its strategic growth plans, alongside the appointment of key senior executives.

Atlas supports NHS hospital trusts, community diagnostic centres and private healthcare organisations by addressing capacity challenges in radiology departments. It offers on-site staffing, remote reporting and advanced teleradiology services, performing more than 40,000 examinations each month. As Atlas expands beyond the north-west, its new brand reflects its shift to a national presence.

Managing director Dr Paul Wheeler said: “This rebrand intends to represent a bold statement about our ambitions. Atlas is committed to pushing boundaries, embracing new technologies and expanding our services to meet the needs of the healthcare industry. As we continue to grow, this new identity reflects our dedication to innovation, excellence, and above all, people – firmly positioning us as a leading healthcare services provider.”

To support its next phase of growth, Atlas has appointed Richard Carrick as chief financial officer and Matthew Beardsmore as commercial director. They each bring with them a wealth of experience and will be responsible for driving the company’s strategic goals.

Atlas is also creating various clinical recruitment opportunities for roles such as radiologists, sonographers, midwife sonographers, vascular technologists, senior MRI and CT radiographers and support workers.

Picture: Matthew Beardsmore and Richard Carrick have joined Atlas Diagnostics.

Read this report on page 16 of the February 2025 issue of RAD Magazine.