Canon Medical Systems UK has begun a new Corporate Social Responsibility (CSR) initiative with its sponsorship of a community focused organisation promoting sports, health and wellbeing.
Sheffield Hatters, a semi-professional female basketball team, is run by volunteers and ranks third in the women’s British Basketball League. It has been provided with financial support to go towards funding its role model initiative where elite players support local schools with basketball coaching, run inter-school tournaments and provide teams for local young women. The sponsorship complements Canon’s existing sports and community fusion initiative with Sheffield Sharks, the men’s professional basketball team. In 2023 both organisations will move to a permanent home at the Park Community Arena developed by Canon.
“Sheffield Hatters Basketball Club has been a pioneer in women’s sport since its inception as the first female basketball team 60 years ago,” said Canon Medical Systems UK md Mark Hitchman. “It is the most successful basketball team in the UK with over 65 titles, with players and coaches going on to represent Great Britain and England on the international stage.”
Charitable trustee at Sheffield Hatters Sarah McQueen added: “We are so very grateful for the sponsorship from Canon Medical Systems UK.
“Our sporting community has a strong role model ethos at its core, which has helped thousands of young girls and women over the years, giving them belonging, helping them to take positive paths in life and encouraging them to embrace the feel-good factor that basketball can bring.”
Picture: Sheffield Hatters basketball team is run by volunteers and ranks third in the women’s British Basketball League.
Published on page 8 of the September 2022 issue of RAD Magazine.