AXREM, the UK trade association representing suppliers of diagnostic medical imaging, radiotherapy, healthcare IT and care equipment, has appointed Philips UKI independent sector sales director and lead for community diagnostics Jeevan Gunaratnam as vice chair.
Current vice chair Charlie McCaffrey will be retiring at the end of June and this appointment allows for a period of handover. Gunaratnam will support current chair Ila Dobson until the end of this year and will then become chair from January 1, 2023.
Gunaratnam’s current role at Philips means he works closely with senior executives across NHSE, independent sector, trust and integrated care systems providing strategic and commercial support to meet current healthcare challenges.
Prior to this, Gunaratnam held senior roles at Fujifilm as national sales manager and Toshiba (now Canon Medical Systems) as commercial service manager. Third-sector experience came from The British Institute of Radiology, where he was a trustee and honorary treasurer. Gunaratnam served as senior independent director at Croydon Health Services NHS Trust, where he acted as deputy to the trust chair and he has experience as a healthcare provider, having established several imaging and treatment centres across the UK for a US start-up.
Gunaratnam said: “I previously supported AXREM from 2015 to 2016 and our trade association has developed in scope and scale, representing member interests in diagnostic imaging, radiotherapy, healthcare informatics and other healthcare-related sectors.
“My focus as vice chair will be to work with our chair, AXREM secretariat, executive committee and members of our specialist focus groups in delivery of our strategy.
“Healthcare is in a period of recovery and restoration of clinical services while also ensuring systems have resilience in the face of any future crisis. AXREM members have a critical role in supporting the NHS and other care providers deliver a long-term sustainable model for healthcare services in the UK.”
Dobson said of the appointment: “I am delighted to welcome Jeevan as the new vice chair and am looking forward to working with him, especially given his lengthy experience within the health industry. Jeevan has contributed to AXREM in the past and has good knowledge of the association’s recent progress, so I feel he will add tremendous value to our collective efforts to raise the profile of the association in the healthcare market.”
Picture: Jeevan Gunaratnam
Published on page 25 of the April 2022 issue of RAD Magazine.