Philips launches global brand sustainability campaign

Royal Philips has launched a new brand sustainability campaign titled ‘Care means the world’. At the heart of the campaign, currently being showcased across Europe, is the question: if our planet isn’t healthy, can humans really be?

The environmental impact that healthcare has on the planet is significant, Philips points out, with a total carbon footprint calculated to be equivalent to be 4.4 per cent of global net greenhouse gas emissions, almost twice that of the aviation industry. As the third largest emitter, statistics show that the healthcare sector in Europe and the UK and Ireland accounts for 12 per cent of the global healthcare climate footprint.

Philips UK and Ireland managing director Mark Leftwich said: “The mounting pressures on our environment and health system, and the impact of planetary health on human health, mean we have no time to lose if we are to provide better care for more people. We need to be sustainable by design and solve the many challenges our health systems face at once.”

The launch film of the campaign shows people who were patients helped by Philips’ solutions, returning to the places in nature that are meaningful to them.

Philips has been carbon neutral in its operations since 2020 and has set ambitious targets for 2025 to further mitigate climate change. It says that in 2023 it became the first health technology company to have CO2 emission reduction targets for its entire value chain approved by the Science Based Targets initiative.

Philips is helping to accelerate the transition to sustainable healthcare by expanding its partnerships across Europe to help providers analyse and reduce their carbon footprint. Recent partnerships include County Durham and Darlington NHS Foundation Trust, Tampere Heart Hospital in Finland and Champalimaud Foundation in Lisbon, Portugal. “Working with Philips, there was an early realisation that we shared the same understanding about what collaboration really means, as with climate change we either all cross the line together or no-one crosses it at all,” commented consultant in critical care medicine and environmentalist at the Durham and Darlington trust Dr Richard Hixon.

Published on page 5 of the May 2024 issue of RAD Magazine.

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